Vectra Bank wanted to better understand their opportunities in the competitive landscape of middle-market business banking and identify the most effective strategy to reach new customers.
RevGen Partners required senior-level marketing expertise. They needed to support one of their clients as they brought together their sales and marketing functions.
RMMFI wanted to develop a strategic marketing function that would build off of more than 10 years of success and position the organization for their next stage of growth.
To prepare for the organization’s 50th anniversary and a gift-giving campaign, Keystone Symposia sought to develop a vision and message for the next 50 years that united all stakeholders.
“Jennifer asks penetrating, strategic questions and can facilitate a discussion to resolve issues and move a dialogue forward. Her strong sales and marketing background help her focus on growth strategies and creative solutions."
President & CEO Vectra Bank
"The group is extraordinary at building trust and rapport with the senior team while identifying the game changers for the business and executing an action plan for growth. Jennifer and her team have helped create immediate value in multiple companies in my portfolio and I consider EMERGE a key part of my Private Equity post-acquisition team."
Managing Partner Silver Peak Partners
“Jennifer's group took time to learn about our business, then identified a new selling strategy that targeted product profitability, which up leveled our sales performance to immediately grow the top line. Jennifer has laser focus on what will have P&L impact and then supports that with appropriate functional change efforts."
Managing Director Community Bank Funding Company
"Jennifer led a top-down and bottom-up transformative change project that required buy-in from staff and board. Jennifer led the creation of the vision, brand development, communications and operational tactics to drive change. In my opinion, she was the driving force in meeting the goals the board set for the organization.”
Mary Pat Link
Board Member Denver Center for the Performing Arts
“Having demonstrated success in both the private and public sectors, Jennifer understands the critical importance of gleaning diverse perspectives in building and executing upon a shared vision. Jennifer’s positive attitude and outlook is mirrored by her strategic, big picture thinking. She asks the questions that make the whole room think, and act.”
CEO Denver Scholarship Foundation
“E-Z Pack was a company purchased out of a Chapter 11 and the customers were upset that service parts were not available and that the brand had disappeared. Jennifer Nealson and her team re-positioned the company against the titans of the industry to capture market share. Revenue increased over three-year period from zero to over $24M."
Principal McAslan Consulting